November 11, 2007. The blog homepage.

Three

Three for the price of one this time around. I poked around my folders and found three of the earliest concepts for the Antidisinformation site.

All of these were done more than two years ago, as you can tell by their quality. As always, the thumbnails link to full-size versions.

Here’s the very first design concept for the homepage of Antidisinformation. This is the start of the use of the paint-stroke mark (to bluntly symbolise creativity, I thought). The logo is set in Trajan, and uses the same colour palette I’m using today:

The first mock of the homepage

Let’s be honest, it’s pretty shit and, as you can tell by how unfinished it is, I figured this out pretty early. The next one is pretty poor also, but marks the move to Gill Sans for the logo:

The second mock of the homepage

For the third, I tried to experiment with some digital art that showed red, green and blue chaos being pushed away by the Antidisinformation logo. This was to communicate my focus on simple and effective work:

The third mock of the homepage

All of these were poor work, but the move to Gill Sans for the logo and the paint-stroke mark held for quite a while.

Next time I’ll show even earlier work (from February 2005!) showing mockups of an article page.

This is an Article. It was posted on November 11, 2007.

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